Viral marketing is the online version of the mouth to mouth advertising. From recent studies it shows that comsumers are very much willing to send a message on through their email. The possible advantages are great, however make sure you setup the campaign the right way and you might be on your way to reach a multitude of prospects in no time. What to look for in a viral campaign?

They say that if your web site has a bad opening headline you'll loose over 50% of your visitors in the first few seconds after they arrive at your home page. Headlines are the most important part of a web page, but what constitutes a good headline?